HASK

ChallengeA cruelty-free haircare brand needed a trusted partner to enter a highly competitive Saudi retail market and build brand equity from a standing start.

ApproachRather than sequencing distribution first and story second, we moved both pieces together, retail expansion and brand storytelling running in parallel, so demand and availability grew in step.

ResultMeasurable market traction within a short window, in one of the region's most crowded personal-care categories.

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