Ministry of Finance
ChallengeA 15-day Jeddah-based program with live, two-way video links to international speakers, where any technical failure would be visible in real time, and where sustaining engagement across two full weeks was its own separate problem.
ApproachWe treated the technical infrastructure and the audience experience as two pieces that had to move together: uninterrupted bidirectional video connectivity, paired with venue branding, programming, and hospitality built to sustain attention, not just presence.
ResultFifteen days of flawless technical delivery and sustained audience engagement was a proof of capacity to run sophisticated, high-stakes government programs at scale.
