Samaco Toys & Leisure
ChallengeA portfolio of global brands (Crayola, Play-Doh, Marvel, Hasbro, Intex and many others) read as scattered, not strong.
ApproachThe piece to move first wasn't a new campaign, it was the portfolio's own structure. Rather than a scattered lineup presented brand by brand, we reorganized it around consumer take-outs, so the breadth of the roster read as range, not noise.
ResultThe reorganization won the branding and creative mandate outright and has since grown into media planning and public engagement; a full communication remit across SAMACO Toys & Leisure.
