Waboba

ChallengeBring a global, youth-oriented toy brand to life for GCC families in a way that felt local, not imported.

ApproachWe identified the missing piece as setting, not script. Filming across the Arabian Gulf's heritage old towns, historic streets, and beachside neighbourhoods to root the product's global energy in a distinctly regional world.

ResultA visually distinctive campaign asset that gave Waboba a Gulf-authentic identity rather than a translated global one.

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