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Jeddah · Riyadh · Dubai · Beirut

We hold the whole picture together.

A full-service marketing communication consultancy across Jeddah, Riyadh, Dubai and Beirut, with a record of holding complex, multi-piece brand problems together.

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Our Motto

Our mark is a Rubik's Cube.

Not decoration, a working description of our behaviour.

Every brand challenge arrives as scattered pieces: a business objective, a market reality, a cultural context, a channel mix, a deadline. Only few are built to hold all of them at once, in the right order, until they resolve into a single picture.

That's the discipline we sell: range wide enough to cover every piece, and the judgment to know which one to move first. It's also why we are into partnership, not transaction.

“We hold the whole picture together.”
Who We Are

Built to see the whole thing.

Who we are

Kalima360 is a strategic marketing communications consultancy helping organisations navigate complexity, align stakeholders, and build stronger brands across Saudi Arabia and the wider region. We bring together strategy, branding, communications, creative development, media, stakeholder engagement, and execution under one integrated model designed to solve business challenges, not simply deliver campaigns.

Our Position

We're built to see the whole thing: Strategy, Creative, Public Engagement, Media, and Execution all are held under one accountable roof, sequenced by judgment rather than habit.

2013
Sharpened for a region where the pieces move faster than ever. Founded in 2013 as Bottom Line Marketing & Communication. Reborn as Kalima360.
Why Now

Why Kalima360 matters now

The region's marketing communication landscape moves faster than most organizations can restructure around, Arabic and English, platform-native and traditional, national narrative and consumer campaign, all often in the same week.

That's more pieces in motion, not fewer.

This is the environment Kalima360 is built for, holding every piece together and knowing which one moves first.

What We Do

Our capabilities

Our capabilities span the full communication value chain deployed individually or, more often, as an integrated program built around a single business objective.

Strategy & Branding

  • Brand architecture, positioning, and naming
  • Go-to-market strategy and category entry planning
  • Brand governance for multi-market, multi-language organizations

Creative & Content

  • Creative design and campaign development
  • Digital and social media content, in Modern Standard Arabic and regional dialects
  • Video and DVC production, from concept to final cut

Media & Distribution

  • Media planning strategies construction and KPIs
  • Media planning and buying across traditional and digital channels

Experience & Engagement

  • Event conceptualization and production
  • Public engagement and stakeholder communication
  • Technical production for large-scale, multi-market events

Sector depth runs across toys and education, fragrance and luxury, aviation, hospitality, F&B, heritage brands, and government. Every one of them a different-shaped Rubik's Cube, held by the same team.

How we work

Our methodology

Every engagement follows a disciplined four-phase sequence because in a scattered Rubik's Cube with many pieces, the order they're moved in matters as much as the pieces themselves.

01 / 04

Discover

We work closely with our partners to diagnose the real situation, not just the brief as written. Landscape audits, category benchmarking, and stakeholder interviews, so we know every piece on the board before we move any of them.

02 / 04

Define

We decide which piece moves first: the positioning, the narrative, and the measurable objective the entire program will be built to serve.

03 / 04

Develop

We build the communication material that brings that sequence to life; creative, content, campaign architecture، each piece placed to serve the whole, not produced in isolation.

04 / 04

Deploy

We execute with the same rigor as the strategy itself; channel sequencing, technical delivery, and on-the-ground management so the full picture holds, all the way through.

WHAT DRIVES US FORWARD

Our strategic tool

Our strategic tool
Purpose Linking Hearts & Minds
Reason Providing Solutions
Methods Constructing Bridges
Persona Drawing Similarities
Who Trusts Us

Our partners

Kalima360 has partnered with leading brands in toys and education, luxury and fragrance, aviation, hospitality, FMCG, heritage brands, automotive and governmental entities.

  1. Indomie
  2. Haier
  3. Ministry of Finance
  4. Riyadh Air
  5. Ford
  6. Saudi Aramco
  7. Nothing
  8. SAMACO Toys & Leisure
  9. AtlasBay
  10. HASK
  11. AKA Contracting
  12. Tabuk Pharmaceuticals
  13. King Abdullah Port
  14. Ghithaa
  15. Spa Station
  16. Parachute Secrets
  17. Radisson Blu Hotel Jeddah Al Salam
  18. Gulf Saudi Lubricants
  19. Unicoil
  20. FMC Construction
  21. C Salt
  22. Neproplast
  23. First Fix
  24. Oriana Salon & Spa
  25. BIC
  26. Al Khozama Hotel & Residences, KAUST
  27. Gulf Bridge
  28. Napco Multipak
  29. SAMACO Marine & Power Sports
  30. Pizza Fusion
  31. Al-Bassami Group Co.
  32. Al Forno
  33. Al Judur Contracting
  34. Jeddah Campus
  35. Crowne Plaza Jeddah
  36. Innovative Times International School
  37. C Design

The common thread isn't sector, it's that each relationship has run long enough for us to see the whole picture, not just the piece we were first hired for.

Our Team

Behind every account is a cross-disciplinary team spanning strategy, creative, content production, media planning, and technical execution, each one holds a piece of the cube, sized and structured around what each brand needs, not a one size fits all.

What distinguishes our team isn't only years of experience, though there's plenty of that, it's fluency across the cultural context that determines whether a piece fits or merely looks like it does and the science behind Marketing Communication.

The full picture

Download our company profile

Who we are, how we work, our methodology, and the brands who trust us، the complete rundown from strategy through execution.

Download PDF 3 MB
Kalima360 company profile cover